It’s just one more thing to deal with and you’re currently running other types of advertising as a part of your marketing strategy, aren’t you? If your strategic internet marketing is not as thorough as the deli down the street or the dry cleaner a block away, then you are missing out on out on both a recommendation source and an opportunity to construct track record and trustworthiness.
Have a look at your cometitors. Do they have sites? Do they have email addresses that have their company name as the domain? Does yours state @gmail or @hotmail? Your customers and prospective customers might be more internet savvy than you are.
In today’s market the general public has actually come to expect that whatever service or product they are looking for will have a website where they can get extra information. Not having a website reduces your trustworthiness in the eyes of customers that are accustomed to every company having one.
There is absolutely no factor not to have a web existence. On the contrary, even the simple suggestion we are going to hand down, bare bones as it is, pleases the consumers need to see that evidence that your in company for the long term. And if you do it right, you will have another valuable marketing tool for your practice.
This platform is specifically developed for non-technical individuals and literally anyone who has a domain name and a hosting service can produce expert and highly practical sites in no time. If you do contract it out, make sure you specify a WordPress site to be submitted to your own hosting account.
If you do not want to go that route, join among the online directory sites for your occupation. Those directory sites generally permit you a page to talk about your service, supply and submit a picture email and phone contact info. The domain is going to look actually cool and you won’t be able to utilize it on other marketing material.
Making this a much more effective option, buy two domain names. The very first will be the name of your company. You’ll utilize this for your e-mail hosting account so now your business cards and other marketing material will have a professional looking contact details.
Purchase a second domain and have it rerouted to the URL that has your directory site page. Now you’ll have a much shorter, and much more relevant URL for your company. When choosing that name, consider how your prospective clients might search for your services. For example, you might want to get a URL like divorcelawyersanpedro.com if you are a divorce attorney serving San Pedro.
And think what, there most likely is little to no competition in the search engine for that expression and your link will be on page one. When you consider that 80% of all visits to sites start as a search, being on that first page of the search engine is a pretty enviable spot to be. This is called search engine optimization.
Overall expense for this strategic web marketing for professionals is $20 for the 2 domains, $10 a month for hosting and whatever the directory charges you which need to be next to nothing. How much did you spend on your last order for business cards? Welcome to the 21st century. Of course, if you want to have the number one listing on Google and the competition is high, you will need to spend a lot more, but it will be worth it when you are receiving 100 or more new customer call per month. For quality SEO services in the Los Angeles and Beverly Hills, CA areas check out the following: Foursquare; Facebook; Yelp.
Utilizing strategic internet marketing is essential to minimizing your advertising cost and enhancing your earnings. Find out a lot more about it by visiting our website. Simply click on the link and make a difference in your company today.